Free eBay Product Photo Audit
Drop in your eBay listing photo and find out if it converts the way eBay buyers shop. Clarity, condition, accurate color, multiple angles. The audit grades each one and tells you what to fix first.
eBay Cassini ranks listings partly by click-through rate, and click-through rate is driven by gallery image quality. Bright, accurate, condition-clear photos lift you up the search results.
Frequently asked questions
Questions we hear from eBay sellers about product photos. If yours is not covered, let us know.
What does eBay actually require for product photos?
eBay requires clear photos that accurately represent the item, especially the condition. Minimum 500 pixels on the longest side. No borders, watermarks, or text overlays on the gallery image. The audit grades against these rules and flags violations.
I sell used items. Does the audit account for that?
Yes. For used and refurbished items, the audit weights condition-visibility heavily. Clear documentation of wear, packaging, tags, and any defects is more valuable than aesthetic polish. The benchmark description shifts accordingly when the photo looks like a used or refurbished item.
Why does eBay care so much about lighting?
Because eBay buyers are often making condition-sensitive decisions (is this damaged? is the color accurate? are the tags real?). Poor lighting hides those details. Even, bright, accurate-color lighting is the single biggest score lever on eBay. The audit flags exposure and color cast issues prominently.
How many photos do I need for an eBay listing?
eBay allows up to 12 photos per listing and recommends using all of them. Multiple angles (front, back, side), close-ups of key details, photos of tags and packaging, and clear shots of any wear. The audit grades one photo at a time, but think of each image as filling a specific informational slot.
Will the audit help with eBay Cassini ranking?
Photo quality directly affects click-through rate, and CTR is a core Cassini ranking signal. A clearer, better-shot photo lifts your listing in search results, which compounds with item specifics and feedback to drive ranking. The audit improves the photo half of that equation.
What about photos for eBay Motors or specialty categories?
For vehicles, machinery, and other specialty categories, the audit still grades the basic photo quality (lighting, sharpness, composition, exposure) but the rules around what to show in each angle are category-specific. Use the audit feedback as a starting point and consult eBay category-specific guides for required angles.
I do auctions, not Buy It Now. Does that change anything?
No. The photo quality rules are the same for auctions and Buy It Now. What changes is the urgency cue in the listing copy, not the photo. Use the audit to fix the photo, then write the listing differently depending on format.
What scores well on eBay?
Bright, even lighting that shows true colors, multiple angles in the listing (audit one at a time), clear focus across the entire product, condition details visible, no distracting backgrounds. The benchmark description tells you what a top-decile eBay photo looks like for your specific product.
Studio-quality photos and videos, on demand.
