Free Image Alt Text Generator
Drop in a product photo and get accessibility-ready alt text plus an SEO-friendly filename. For Amazon, Etsy, Shopify, eBay, and TikTok Shop. No watermarks, no signup.
Frequently asked questions
Questions we hear from sellers about image SEO. If yours is not covered, let us know.
What is alt text actually for?
Two things. Screen readers read it out loud to shoppers who cannot see the image, which keeps your store accessible. And Google reads it to understand what is in the picture, which helps you show up in image search. Good alt text covers both.
Why does the filename matter?
Google indexes image filenames. "IMG_2049.jpg" tells Google nothing. "vintage-leather-crossbody-bag-tan.jpg" tells Google what the picture is and gives you a small but real ranking signal. It also looks more professional in URLs.
How long should alt text be?
Roughly 8 to 16 words. Long enough to describe the product clearly, short enough that screen readers do not drag on. The tool aims for that range automatically and shows you the character count so you can check at a glance.
What is the title attribute for?
The title attribute is the little tooltip that pops up when someone hovers over an image. It is not used for SEO or accessibility, but it can add a small bit of polish to your product page. Some merchandisers use it, some skip it. We give you one in case you want it.
Can I use these alt texts on Shopify, WooCommerce, and other platforms?
Yes. Alt text is a standard HTML attribute - every ecommerce platform supports it. Paste it into the "Alt text" or "Image description" field next to your product image and you are done.
The filename comes back in English even though I picked Spanish. Is that a bug?
No, that is intentional. Filenames stay ASCII-safe regardless of language so they work in URLs, on servers, and across systems. The alt text and title attribute do come back in your selected language.
Is this actually free? What is the catch?
No catch. No signup, no credit card, no watermark. We cap runs per day to keep costs sane, but otherwise it is yours to use however you want, including commercially. If you hit the daily limit, come back tomorrow.
What image formats can I upload?
JPG, PNG, WebP, HEIC, AVIF, GIF, and TIFF, up to 15 MB. We handle the format conversion on our end, so you do not need to convert your phone photos to JPG first.
Studio-quality photos and videos, on demand.
